Know Your Protein (Part One)

Most of our hair products contain various protein ingredients. Some people may or may not need protein depending on their hair type. Find out what these protein ingredients are and what they do.

Silk Amino Acids - Help to seal the hair cuticle, increase detangling & shine, and acts as a moisturizer by preventing dryness. Used to penetrate the hair to add body and strength.

Wheat Amino Acids - Wheat amino acids increase the hair's ability to retain moisture and impart shine and gloss to damaged and dull hair. Due to its low molecular weight, wheat amino acids easily penetrate the hair shaft and bind to hair's inner fibers.

Keratin Amino Acids - This amino acid helps to restructure damaged hair. Keratin helps strengthen and build healthy hair.

Hydrolyzed Soy Protein - Known to add strength and manageability to hair. It is able to keep the cuticle smooth, repair and strengthen hair. This vegetable protein helps hair retain moisture. Hydrolyzed soy protein also adds shine, provides ease of combing, and reinforces the hair preventing breakage.
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Washing Your Hair In Harmattan

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Placenta In Your Hair

Placenta or the popular brand, Placentyne leave in treatment has been with us for ages! Keratin, which hair is made of, is a strong protein that can break down with sun exposure, wind, pollutants, daily maintenance, manipulation, heat tools, and chemical treatments like permanent color. This is where using protein treatments come in to help temporarily repair the hair strands. Protein treatments are used to add strength and resiliency to damaged hair by attaching hydrolyzed proteins directly to the hair follicle and hardening the cuticle layer. If there are holes in the hair cuticle, it will fill those holes or gaps while also placing a barrier around the hair shaft to lessen further damage. Most protein treatments are conditioning treatments. They can come be a deep conditioner, light, or reconstructor (heavy) (source:https://www.naturallycurly.com) This placenta for hair acts as a protein reconstructor! This means it's a hard protein treatment and should therefore strengthen y...

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