Heat protectant or heat serums are known to help protect your hair against heat damage from blow driers and flat irons or straighteners.
First, you can apply before roller set. It's a way of protecting your ends from the direct impact of the air from the hooded dryer.
You can also use to seal your strands especially in sunny weather to protect and prevent moisture loss. Protecting your hair from sun damage ensures length retention and moisture retention as well.
Lastyl, Use to prevent your hair against hot tools like flat irons and blow dryers that can cause severe dryness and Breakage as a result of direct impact of the heat from the tools.

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